Our Mission
«Advisory in action» for Healthcare, IVD, IA-Health & Finance Partners
We deliver expert strategic «down to earth» guidance, value driven outcome for global and local healthcare organizations, specially in IVD, AI start-ups, and financial actors (PE, VC, M&A). We help our partners to make good strategic decisions, drive value and generate results by achieving measurable outcomes, in a dynamic global landscape.
Let’s build innovative and sustainable solutions together.
Our Services
Our services are designed to empower Healthcare and IVD organizations, AI start-ups, and Investors through expert guidance. We collaborate with Private Equity Firms, Venture Capital guiding their investments in all stages. We tailor execution and deliver measurable impact.
IVD & Healthcare Advisory for Private Equity/M&A
End-to-end transaction support, globally.
Buy-side & sell-side: market mapping, target screening, outreach, teasers/CIMs.
Commercial/technical/regulatory due diligence (IVDR/FDA), valuation, investment memos.
Cross-border execution: global target search, bidder lists, SPA support, 100-day plans/PMI.
Portfolio strategy: bolt-ons, carve-outs, divestitures; board/interim advisory.
Business Development Advisory for IVD & Healthcare
Hands-on BD to open markets and accelerate revenue, worldwide.
Market entry & GTM: segmentation, positioning, pricing, country-by-country reimbursement.
Partner/channel strategy: distributor scouting, due diligence, onboarding, contracts.
Strategic alliances: OEM/OBL, co-development, technology licensing.
KOL networks; pilots/POCs; HEOR and clinical evidence planning.
Regional playbooks, pipeline dashboards; tendering & hospital procurement support.
AI Health
Our AI Health work is hosted at bluemedtech.AI
AI-Health Venture Builder
Digital Therapeutics (DTx)
Clinical Decision Support (CDS)
AI-Health Education
About us
With decades of expertise in healthcare, IVD, and finance, we excel in crafting actionable strategies and ensuring seamless execution. We deliver transformative strategies and results that drive lasting success.
Our clients include both Healthcare companies as well as Private Equity, Venture Capital, and M&A firms.
OUR TEAM
Meet the Team
Joan Martin
Managing Partner – Founder
EMEA & Global Markets / IVD / Healthcare / AI Health / Finance
Bruno Heilmann
Managing Partner
Middle East Markets / IVD / Healthcare Services -Labs- / Business Dev.
Mike Iskra
Managing Partner
US & Global Markets / IVD / Healthcare /Business Dev.
Anand Pande
Associate collaborator at strathealthasia.com
Asian Markets / IVD / Healthcare Services / Business Dev.
Tiziana Di Martino
IVD & Clinical Advisor
MD, MBA, MSc – Medical Affairs / IVD
Manuel Ramos-Casals
AI & Clinical Advisor
MD, PhD – AI Director Post Graduate Degree
Antonio Sisó
Clinical Advisor & AI
MD, PhD / AI Director Post Graduate Degree / Primary Care
Chad Floe
Financial Advisor
Investment Banking / Private Equity / Healthcare / Finance MBA
Michael Noeh
IVD Advisor
MD, PhD – AI Director Post Graduate Degree
Contact us
Let’s transform your healthcare venture—across the Globe.